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20% of firms see “favorable impacts” of green innovation on business -- Widespread use of "renewable energy" attracts the expectation of the most firms, accounting for 64.3% -- Introduction As the "Cool Biz" campaign enters its sixth year after starting in 2005, the government and government bodies are promoting it actively and private companies are adopting it. An increasing number of companies are considering environmental issues with a view not only on anti-global warming measures but also on industrial policy. Teikoku Databank conducted a survey on corporate attitudes towards environmental issues. Research Period: June 21 to 30, 2010 Research Subject: 21,924 corporations across the nation Valid Responses: 11,257 corporations (response rate 51.3%) *This is the sixth survey on wage trends, following those conducted annually on June each year since June 2005. Results of the Research 64.3% expect green innovation to promote the use of "renewable energy" 20.0% see “favorable impacts” on their own business Although a number of companies expect the advancement of green innovation to help their business recover, more than 40% of companies remain unable to measure its impacts on their own business. The government needs to clearly and extensively communicate the entire picture of green innovation, which is a pillar of its new growth strategy. 77.7% make actual efforts on environmental issues,incl. nearly 90% on energy conservation, and over 50% reducing or recycling Although nearly 80% of companies are making efforts on environmental issues, downturns in business caused by the economic slowdown following the Lehman Brothers bankruptcy are making companies more severe in terms of cost-effectiveness. Roughly 40% expect BOJ’s new lending program to help economic growth Around half of the companies expect the Bank of Japan’s new lending program to lead to economic growth, while the other half does not. 27.7% are concerned about Japanese industry moving overseas if environmental costs rise Nearly 30% of companies are concerned that Japanese industry may move overseas if the government implements measures that lead to increased environmental costs, such as those designed to help meet the 2020 goal of reducing greenhouse gas emissions by 25% from 1990 levels. Three of every four companies said they were unlikely to move overseas if environmental costs increased. Survey on corporate attitudes towards environmental issues 
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