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Some 30% see "further downturn," some 30% expect economy to "remain flat" in 2010 -- More than 40% are worried about deflation and strong yen, nearly 50% expect govt. to take employment measures-- Introduction Japan’s real GDP for the third quarter grew 1.2% from the same period of last year, marking the second straight quarter of year-on-year increase, according to the announcement made on November 16, 2009. Recognizing that the economy is recovering but still sluggish, the government is reviewing the budget for fiscal 2009 to realize a shift "from concrete to people." Meanwhile, it is becoming increasingly obvious that domestic demand is slowing down despite the modest recovery of Economic DI. Teikoku Databank conducted a survey on corporate attitudes towards economic trends in 2009 and outlook for 2010. Research Period: November 18 to 30, 2009 Research Subjects: 21,638 corporations in Japan Valid Responses: 10,521 corporations (response rate 48.6%) Results of the Research Economy slowed down in 2009, say 50% of companies surveyed Asked what they felt about the economic trends in 2009, companies that said they felt the economy had slowed down accounted for 51.1% of the 10,521 respondents, down 34.8 points from the survey on economic trends in 2008, which was conducted in November 2008. Companies that said the economy remained flat in 2009 accounted for 34.0%, up 25.7 points from the 2008 survey. Only 2.0% of the respondents said the economy recovered in 2009. Some 30% see further downturn, some 30% expect economy to remain flat in 2010 Companies that said the economy would experience a further downturn in 2010 accounted for 35.4%, down 15.7 points from the survey on economic outlook for 2009. Meanwhile, companies that expected the economy to remain flat in 2010 accounted for 34.7%, nearly unchanged from the outlook for 2009, and those who expected a recovery accounted for 8.6%, up 6.6 points. We are worried about falling prices in 2010, say 42.5% Asked what factors would have negative impacts on the economy in 2010, 42.5% of the 10,521 companies chose "falling prices (deflation)," accounting for the largest percentage share of the answers (up to three answers allowed), while 40.0% said they were worried about "exchange rates (strong yen)." Thus, more than 40% expressed concern about deflation or a strong yen. The companies that said they were worried about "(worsening) employment situation" (39.6%) and those who said they were concerned about "(decrease in) income" (36.6%) both accounted for more than 30% each. "Employment measures" are essential for economic recovery is most common response, given by 47.7% Asked what policies the government should take to achieve an economic recovery, 47.7% of the 10,521 companies said they need "employment measures," accounting for the largest percentage share (multiple answers allowed). The answers to this question, shown below, imply that companies think it is necessary to secure stability in life by improving employment rates and increasing incomes as well as overcoming the current deflation in order to achieve an economic recovery in the future. Survey on Corporate Attitudes toward 2010 Economic Outlook 
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